Category: Design Agency

Submitted by: Alvin Parker

Rebranding is a frequent term, used with many businesses these days. Rebranding is an act when a business or an organization decides to change a significant element of the brand. Such a change can be in the form of a change in the logo color or having a brand new logo design itself. It can also be in the form of significant shift in the messaging for better communication with clients and customers.

Now, in short we can say that rebranding of the business is very important. However, it can be expensive project and equally risky. The reason why we call this risky because there is a chance that employees and consumers may not accept the change and it can prove very disastrous.

Reasons why businesses plan for Rebranding

It can be divided into two parts: Proactive Rebranding and Reactive Branding

Proactive Rebranding can take place keeping following points in context:

– Predicted Growth: Such scenarios occur when the company simply plans to create a sense of brand unity across its business. It can also be done when company plans to enter international market.

– Starting new line of business or market: Whenever a company plans to enter into a new line of business which has no familiarity with current status of the brand, rebranding can be a good option.

– New target audience: The best way to attract new group of audience is rebranding.

– To maintain the relevancy: As soon as the brand realizes that it is losing its relevancy among customers, it is high time to rebrand it in more relevant and familiar manner. Its main aim is to rebuild the customer loyalty.

Reactive branding covers the mergers and acquisitions, legal issues, competition and negative publicity.

– Company mergers and acquisitions: It is very common when companies merger or acquire another company, they want to make a new identity for which they need rebranding.

– Legal complexities: There are many legal reasons for which the company has to go for rebranding. The common example is the trademarks which often compel companies to plan its rebranding. In such cases exhaustive search trademark search is required and after it you need to obtain trademark rights before launching it.

– Coping with competition: Companies competitors also sometimes act as the catalyst for making rebranding planning. In a situation when your competitor has occupied your customers, thoroughly planned rebranding can bring back the lost monopoly.

– Negative Publicity: Any company can face the wrath of the market and customers. Such negative publicity poses dreadful impact on the brand image.

These activities often lead brands to revamp their public image completely. So, now we can say that rebranding is highly important for any business going through any of the above stated scenarios.

Moreover, any business which is planning rebranding must hire professional advertising or branding agencies specializing in graphics and media print to minimize the risk of failing in the public.

So, take the decision of selecting the graphic design or web designs company wisely. A right decision or partner can help you get maximum profit possible.

About the Author: Alvin Parker, is a content developer for Cresttechnosoft. It is a web design and web development company in Mohali offering affordable services. Contact us at

cresttechnosoft.com/

Source:

isnare.com

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Brand Positioning and Branding Strategy

by

Cape Wine AcademyFive questions to ask on a brand positioning and strategy:

1. What are my brands perceived strengths and weaknesses vs. my closest competitors ?

2. What brand characteristics truly motivate my target market to buy?

3. What brand positioning will be relevant, credible, pre-emptible, sustainable, and profitable?

4. How do I bring my brand alive in communications, logo, and creative?

5. Where is the \’white space\’ in the market?

Every business wants to build and position their brand so that its target market can easily identify and connect with it. When a brand is prominent and creates positive feelings with its customers, it results in a

profitable brand

and long-term loyal customers. Achieving this however takes strategy and hard work to position a successful brand.

Your brand is, in principal, your

business s identity

with your customers since it defines the business. It can be the business name, its logo, an excellent product and a business strategy. Branding can give the business the advantage to stay competitive in its market and grow, while representing value to a customer.

These are the first steps in

positioning a brand accurately in its market

:

Identify your target market

You must identify your target market in order to suitably design and display your brand to your target market in an enticing way.

Informing your market

Information about your business or product must be conveyed to your market in such a way that it attracts them and motivates them to buy the product. The customer must understand

why your product is better than the competition

and it s USP (unique selling proposition). Your audience must understand why they should buy your product over the competition.

Influencing brand perception

It may be beneficial to do a quick survey to find out how your brand is doing in the market. Create an

enhancement strategy

to set it apart from the competition. Positioning your brand in a particular segment will attract the type of customers your business wishes to reach.

Competitor Analysis

Conduct a competitor analysis; identify your competitive advantage so that you can design your

marketing message

in such a way that shows the customer why they should buy from you and not from competitors.

Design your marketing message

Understand that the meaning of the words you use to convey your message creates a perception in the customers mind. This means understanding the impact words, colours and images have on people and the feelings they can stimulate, therefore use the right selection to your advantage as this will influence the buyers thinking process.

Alternate Market

To ensure that you have the most effective brand positioning, an in-depth understanding of your competition is vital. Sometimes, you may need to identify the white space or gap in the market

creating an entirely new niche for your brand/product

, since it may not always be possible to compete head on with a larger market leader. Also the branding strategy that works for a market leader may not necessarily be effective for your brand.

Conclusion

Creating a

tailored branding strategy

for your business can help you stand out in your industry and build a captivating brand.

Brand positioning

is about training your customers minds about how to distinguish your product against competitors. Even though you know your product is better than the competition, this has to be consistently publicised to potential customers to increase market share.

To build a powerful brand,

you need to have all the elements of a brand strategy in place

.

WRAPPA

is a brand agency with a fresh approach to the development and management of your brand from fledgling start-ups to established businesses needing a revamp. We know that in order to thrive, you need to stand out in the market. Through a thorough analysis, we ll present a fresh and effective solution for your branding.

Article Source:

ArticleRich.com