- Read An Opinion On:
- Demand Response Management
By Wayne C. Meyer
Plan your colors correctly and you have a major leg up on other retail establishments. Deliberately select the colors to elicit the psychological responses you desire. And above all coordinate color themes so the store and its contents showcase a cohesive look. This strategy will reward you in increased traffic and length of visits.
The human brain automatically responds to colors, therefore, the objective is to use color to influence the potential customer. Approximately 80 percent of information reaches our brains through our eyes. Most people are more comfortable when colors remind them of something familiar.
Here are some standard responses produced by a wide variety of colors for Americans; though it is important to remember that the triggers are different around the world. If you are marketing to other ethnicities more research is required.
White
White signifies pure, clean, youthful and mild. It provides a clean backdrop for the more important items names the items you are selling.
Black
Black can denote sophistication, elegance, mystery. It is seductive and commands attention in a more understated manner.
Gold
From young on we have grown up associating gold with value. This is exactly what is prompted when we see this rich color used in storefront decorating.
Silver
Silver also represents an elevated stature similar to gold. The cool sleek color sends signals of scientific formulation, high tech and high standards.
Red
Red creates excitement, displays strength and is used to express speed and danger. Red is the color that traditionally stands out in a crowd and causes most people to stop and take notice.
Blue
Blue is the color most often stated as a favorite color. It is refreshing and clean and cool. It reminds most of the outdoors, the sky and serenity.
Yellow
A majority of the population think of the sun and sunshine. It is a warm color that is always cheerful and happy. What could be better than pairing it with blue? Thoughts of vacation and beaches may transport visitors to another place.
Green
Green makes us think of trees and grass. Wonderful associations with nature and growth and abundance generally ensue. In addition the connection to money and prosperity elevate this color choice a step higher.
Purple
When most people see deep purple they think of musical favorites or images of royalty, spirituality and dignity. It is a strong and majestic color making everyone feel grand.
Pink
Usually associated with femininity, it connotes soft, sweet and happy thoughts. It takes most back to the more indulgent side of life even though adult responsibilities many times have jaded views of reality.
Though nothing is an absolute you will wield more retail sales power when you incorporate the maximum amount of information into the planning stages. A problem many retailers face is the expense of changing a color scheme especially if the walls are covered in slatwall panels for display. Jiframs plastic slatwall covers can inexpensively cover your existing slatwall with a new color, pictures or logos of your choice for a nominal cost.
Go ahead plan the display you have always wanted knowing you can change it more frequently without breaking the bank. Ensure you get noticed with an unlimited array of colors. Slatwall covers can be matched to your design specifications.
About the Author: Wayne C. Meyer
Director of Sales & Marketing Jifram Extrusions, Inc. Sheboygan Falls, WI 53085 Phone number: 920-467-2477 ext. 315 Cell Phone: 262-490-8922 Slatwall Panels
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