Terms You Should Avoid When Creating Promotional Materials

byAlma Abell

Are you getting ready to create your next set of promotional marketing materials? If so, there are obviously some things that you will want to be sure to mention. However, when it comes to these marketing materials, some people continue to make the same mistake – again and again. In order to avoid a serious marketing mishap, you should avoid certain phrases when sending your promotional materials to the printers In Orange County.

“Despite Popular Belief…”

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You need to work hard to avoid any sentence that will qualify your businesses claims regarding quality. This means that you do not need to create a preface, such as “we are the best” with a phrase such as “no matter what you may have heard.” You should not put any type of doubt in the heads of your potential clients. The promotional material that you create needs to leave them with the idea that they have never heard anything other great things about your brand or company.

“When You’re Not Satisfied…”

It is important that you avoid any type of “no” sentences. You should keep everything positive – avoid anything negative. Even when you are advertising a money back guarantee, you should attempt to use language that is more positive. An example of this would be using a sentence such as, “While you will experience complete satisfaction, we now offer a money back guarantee because you are a valued customer.”

“Our Happy Employees…”

It is essential that you avoid any type of text that is labeling your employees as being content or hard working. Even though you may have the most industrious employees that could not be happier with their jobs, your workers are not some of Santa’s elves. When you use them as a tool for your business, it is dehumanizing and your clients will be able to pick up on that.

“We are Better than the Competition”

Even though you need to identify that you are, in fact, the very best in your industry, you should not name any other specific company or their products. There is no one who will like negative gossip or if you are constantly bashing your main competition. Chances are this will just come off as annoying to your potential customers. While you can make subtle hints that your rivals are inferior, you should not single out any business, this will be seen as petty.

News briefs:April 23, 2010

 Correction — August 24, 2015 These briefs incorrectly describe BP as ‘British Petroleum’. In fact, such a company has not existed for many years as BP dropped this name when becoming a multinational company. The initials no longer stand for anything. 
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Viktor Schreckengost dies at 101

Sunday, January 27, 2008

Viktor Schreckengost, the father of industrial design and creator of the Jazz Bowl, an iconic piece of Jazz Age art designed for Eleanor Roosevelt during his association with Cowan Pottery died yesterday. He was 101.

Schreckengost was born on June 26, 1906 in Sebring, Ohio, United States.

Schreckengost’s peers included the far more famous designers Raymond Loewy and Norman Bel Geddes.

In 2000, the Cleveland Museum of Art curated the first ever retrospective of Schreckengost’s work. Stunning in scope, the exhibition included sculpture, pottery, dinnerware, drawings, and paintings.

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Time Warner/Comcast bid to snap up Adelphia cable service

April 9, 2005

A bid topping $17.7 billion was jointly proffered by Time Warner Inc. and Comcast Corporation on Thursday to buy beleaguered Adelphia Communications Corporation in an industry consolidation move. Adelphia is the fifth largest cable service provider in the United States with nearly 5 million subscribers.

The market-share grabbing bid trumps the previous Cablevision offer of $16.5 billion. The bid is under scrutiny by the presiding judge over the Adelphia’s Chapter 11 bankruptcy filing, and must also be approved by the company’s creditors owed in the range of $20 million.

The acquisition race to gain dominance in the cable service provider market is driven by the high cost of installation and maintenance of cable lines. Fiber optic networks deliver traditional entertainment programming over a cable wire and is becoming increasingly popular for broadband internet content. The growing trust and recognition of Voice over Internet Protocol (VoIP) suggests phone service subscribers will eventually migrate to cable voice communication as opposed to keeping with traditional copper land lines. Telephone company operators are scrambling to keep up.

The largest percentage of the bid would be put up by Time Warner (TW), who could gain by getting subscribers from the valuable Los Angeles market currently owned by Comcast and Adelphia. TW can also simultaneously divest itself of a stake owned by Comcast in TW by making a tax-free swap using some of the newly garnered Adelphia subscribers.

While the consolidation would likely get a look by the government with an eye towards a growing monopoly in the market, it would doubtfully be blocked considering the existence of competing technologies. Competition exists in the form of still numerous television by airwaves usage, satellite providers, radio content companies, and telecom providers.

Adelphia suffered a corporate scandal in 1992 with similarities to the WorldCom fall. Members of the Rigas family, founders of the company, were alleged to have siphoned off millions of dollars and hidden $2.3 billion leading to the bankruptcy filing. John Rigas and son Timothy were convicted July of 2004 and await sentencing.

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European Parliament rejects computer-implemented inventions directive

 Correction — August 23, 2010 The vote counts in this article are incorrect. 648 members rejected the proposal, 14 voted for and 18 abstained. Wikinews apologises for the error. 

Wednesday, July 6, 2005

File:European-parliament-strasbourg.jpg

The European Parliament has rejected the directive on the patentability of computer-implemented inventions (software patent directive) sustained by lobbies of large software publicists such as the corporations Microsoft, Siemens, Nokia and Alcatel, grouped under the title of the European Information & Communications Technology Industry Association (EICTA, [1]). The directive involved the granting of software patents.

648 MEPs out of 680 rejected the text, 18 voted for and 14 abstained.

A rejection vote became the expected outcome when the European People’s Party, initially in favour of the directive, decided to reject it.

The European Greens, Socialist Group and European Liberal Democrat and Reform Party also voted for rejection of the directive for heterogeneous reason. Michel Rocard, author of a number of amendments to the original directive, said that the majority of the modifications were unlikely to be supported by the Commission and Council, with whom the Parliament would have had to enter a Conciliation procedure if it had voted for maintaining the directive in moditifed form. “Better have no text at all than a bad one”, he added.

Before the vote, Rocard pointed at the irritation of the Parliament towards the Commission: “There is collective anger throughout the Parliament because of the way the directive was handled by the Commission and the Council”.

During the debate on Tuesday, Commissioner Joaquín Almunia told MEPs: “Should you decide to reject the common position, the Commission will not submit a new proposal.”.

The rejection was welcomed by small and medium software companies, as well as by Free Software supporters. The Directive had been subject to an intense campaigning, within the Parliament, in the news media and on the Internet. The supporters of the Council position appear to have spent several ten millions, hiring prestigious PR agencies with at least 30-40 lobbyists who roamed the halls of the Parliament every day for 3 months, and many full-page advertisements in EU newspapers such as European Voice, EU Reporter etc. The opponents of software patentability (that is supporters of the position taken by the European Parliament in its 1st reading of 24 September 2003), coordinated under the roof of the Foundation for a Free Information Infrastructure (FFII), also had several lobbyists stationed in Brussels, conducted several conferences and demonstrations and published some newspaper advertisements, with a total budget of nearly 100,000 eur apart from countless unpaid working hours of a dedicated supporter base, consisting mainly of programmers and software entrepreneurs.

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3 Steps To Finding The Best Bank For Private Student Loan Consolidation

By Larry Donaldson

Depending upon the type of student you were, your college experience was either filled with stress, studying and the excitement of reaching new learning vistas – or it was filled with beer, parties, and hanging out with lots of members of the opposite sex.

Either way, it is a fact that you – like all college students – had to come up with a way to pay for the whole experience. Whether you attended a less expensive state school as an in-state resident or whether you went to a fancy-schmancy private university, your student loans likely run into the tens or even hundreds of thousands of dollars.

The reality of having to repay all of those loans hits most grads at one of the worst-possible times: just a few months after graduation. Just when you are faced with the need to find a job, get an apartment, and generally get your post-college life on track, you get hit with your first student loan bill.

Things can even be worse if you have multiple loans, given that you are having to manage multiple payments at once.

However, for those with multiple loans, there is a bright side: you are likely to be eligible for private student loan consolidation.

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Who Qualifies For Private Student Loan Consolidation?

If you have more than one student loan through a private lender (i.e., not the federal government but rather through a private bank), you are eligible to consolidate your student loans through a private consolidation lender.

You should consider consolidating if you are less than half-way through your repayment period, if you want to reduce your monthly payments, and/or if you believe your credit score has improved since your initial loans were received.

How Your Consolidation Loan Interest Rate Is Determined?

For private loans, your consolidation loan interest rate is determined by a combination of the going prime rate – or other major right like the LIBOR – and your credit score. Of course, your private lender will have some discretion as to your new interest rate, which is precisely why it pays to shop your rate around with multiple lenders.

3 Steps To Finding The Best Bank For Student Loan Consolidation

Here are 3 steps to finding the best bank for private student loan consolidation:

1. Start with a list of at least 3-5 banks: Do your research online to get together a list of at least 3 to 5 banks who specialize in private student loan consolidation. Remember, it is very unlikely that your first offer will be your best, so by researching multiple banks you will have a much better chance of potentially saving thousands of dollars in interest over the life of your loan.

2. Visit their websites: These days, there is nothing like the Internet in terms of conducting efficient, fast and comprehensive research. Start with each company’s website. If you like one or more sites and have the time, order an information packet through the mail.

3. Apply to at least 3 of them: Once you have found at least 3 lenders you like based upon your research, apply to all of them. When the offers start rolling in, be sure to wait for all of the offers before making a decision.

Follow these tips in order to find the best bank for your private loan consolidation.

About the Author: Get access to the best bank for student loan consolidation:

Best Student Loan Consolidation Banks

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Jetstar to offer iPads as an in-flight entertainment option

Wednesday, June 2, 2010

Jetstar Airways, a Qantas owned Australian low-cost airline, has announced plans to trial Apple iPads as an in-flight entertainment option. This trial would make Jetstar one of the first airlines in the world to offer the iPad.

Starting later this month, Jetstar plans to begin a two-week trial, during which passengers will have the option to rent iPads for $10AU on domestic flights longer than an hour. Thirty iPads would be available on each test plane. These devices would be preloaded with games, e-books, music and video content. Internet access however will be disabled as per Jetstar’s policy on internet connected devices, said spokeswoman Andrea Wait.

The iPads offered by Jetstar, will be specially customized by Bluebox Avionics. Bluebox Avionics, at present, is the only company to offer iPads as part of an in-flight entertainment system. Jetstar will be the first to offer the Bluebox Avionics iPad based systems, though, Bluebox Avionics has said the system will be available to other airlines soon.

Shortly following the initial release of the iPad, Jetstar chief information officer Stephen Tame speculated that the iPad “may lead in the future the end of airline in-flight entertainment systems”. Depending on the results of the trial, iPads may replace existing Jetstar in-flight entertainment systems.

Jetstar chief executive Bruce Buchanan said he expected the iPads to be very popular during the trial. If the trial is successful, the airline would “be looking to roll out the devices across our entire domestic and international network later in the year”, said Buchanan.

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Getting even with the law: Wikinews interviews New York City’s ‘Jimmy Justice’

Tuesday, April 22, 2008

“What bothers me is watching an officer write someone a summons and then commit the exact same violation with their official vehicle.

A civilian known as ‘Jimmy Justice’ who resides in New York City (NYC), New York, the largest city in the United States, has been videotaping NYC police officers and city workers, breaking the law while on the job.

Since 2007, he claims to have caught “hundreds of officers and other city employees violating the law,” and says he has them all on camera. He has posted his best confrontations with them to the video sharing website YouTube. As a result, Justice states that he has been asked to do a United States television show and Wikinews got an exclusive interview with him. For protection, Justice wished not to be called by his real name in fear of police retaliation.

Last year, Justice videotaped a police officer parking in front of a fire hydrant, but has only recently gained attention on social networking news sites such as Digg and reddit.com. So Wikinews contacted Mr. Justice, known as JimmyJustice4753 on YouTube, for an exclusive interview to find out what caused him to get revenge on the law.

On June 30, 2007, Justice caught officer E. Anderson of the NYPD, traffic division, parking directly in front of a fire hydrant while she went inside a restaurant to take a 15 minute lunch break.

“Do you think there is something wrong with parking a vehicle, blocking a fire hydrant,?” says Justice while following Anderson to her car after her meal.

“Mrs. Anderson I’m talking to you,” says Justice as Anderson ignores him. “You parked your vehicle blocking a fire hydrant. You are not allowed to do that. Somebody else would get a ticket for that. Why are you allowed to do it? You should be ashamed of yourself Mrs. Anderson.”

By this time, the incident has gained the interest of people nearby the scene and passing it. One unidentified woman, who claims to be a retired NYC police officer decides to intervene stating that people “are not supposed to film any police, [or] anybody employed with the police department because of the terrorism.” A short time later the woman walked off camera.

Since 2007 Justice says he has caught “hundreds of law enforcement officers and city officials” on “over 30 hours of video” violating laws from illegal U-turns in business districts to blocking bus stops and fire hydrants. Justice has only uploaded the “most colorful ones to YouTube” and recently, on April 8, 2008, Justice videotaped a NYPD tow truck officer blocking a hydrant while he also ate lunch inside a restaurant. According to NYC law, it is illegal for any vehicle to park within 15 feet of a fire hydrant and to park in front of a bus stop. It is also illegal for any person to make a U-turn in a business district. Fines for these violations can cost a driver up to US$115.00 for each violation occurred.

When Wikinews asked Justice why he decided to start filming the violations made by officials he answered, “what bothers me is watching an officer write someone a summons and then commit the exact same violation with their official vehicle. I started making these videos to remind the officers (and complacent civilians) that City employees have to abide by the same laws that they are paid to enforce. I plan on doing this and inspiring others to do this as well as a means of leveling the playing field against discourteous officers.”

“In NYC, the traffic cops are notorious for their draconian indiscretion in handing out summonses to civilians for petty violations. Obviously the laws are not enforced as a matter of public safety, but rather to raise revenue,” added Justice.

Justice makes little effort to get the violations on videotape saying “all I have to do to catch them is open my eyes.”

“The problem with abuse of authority is rampant in New York City. I take my video camera with me on the way to work and on the way to social events and band rehearsals and when I see action it takes me less than 4 seconds to have the camera out and in record mode,” states Justice.

His videos have drawn the attention of media and he has been featured on ABC’s ‘I-caught videos’ and Inside Edition. Justice also states that the popularity of his videos have gotten the attention producers in Hollywood, California and as a result, there are plans for a television show.

Since Justice began getting even with officials and their violations, he states that there has been a positive change in the communities.

“The publicity my videos have received has effected positive change in the community, but we still have a long road ahead of us,” added Justice.

As a result of his videos, at the time the NYPD launched an investigation into the violations, but it is not known if any officers were charged or punished. Justice himself has never been arrested, but has been assaulted.

“I have never been arrested for this yet but they have threatened me with arrest. I have been spit on, cursed at, assaulted, and I had 2 cameras broken already,” added Justice.

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Rural African school goes to Sweden for environment award

Friday, April 1, 2005

Emwatsi Primary School in western Kenya has been selected as a 2005 international finalist for the Volvo Adventure Award for their project “Biodiversity Conservation through Beekeeping”, which focuses on income diversification through honey production, conservation of natural vegetation and planting of bee forage trees.

It is the first time in the history of the Volvo Adventure Award that a Kenyan project has been selected as an international finalist. Emwatsi Primary School is a member of the Lake Victoria Schools Agroforestry & Environmental Education Network, which is facilitated by the World Agroforestry Centre (ICRAF) and the Kenya Forestry Research Institute (KEFRI) within the framework of the ‘Farmers of the Future’ initiative.

Volvo Adventure was set up to recognize and reward practical environmental action being taken by young people in their local community. It is open to young people around the world aged between 10 and 16 years, working with schools and youth and community groups. Volvo Adventure is supported by the United Nations Environment Programme (UNEP).

15 projects from all over the world have been selected by a jury of international experts out of hundreds of applications. Five pupils and two teachers of Emwatsi Primary School will take off to Sweden in May to participate in the Volvo Adventure Conference and present their innovative project and practical action. The project will also be showcased to the world on the Volvo Adventure website and will contribute to an international handbook of practical environmental action.

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