Wikinews interviews Jeremy Hanke, editor of MicroFilmmaker Magazine

Friday, April 11, 2008

Wikinews held an exclusive interview with Jeremy Hanke, editor of MicroFilmmaker Magazine. The magazine, which is free to read online, was started as a resource for the low budget moviemaker and features book, independent film, equipment and software reviews as well as articles on film distribution, special effects and lighting.

He says that one of the goals of the magazine is to “connect low-budget filmmakers via a feeling of community, as many…..often compete so viciously against one another in film festivals for coveted “shots” with Hollywood, that they can quickly forget their similarities.”

When asked if films made on a shoestring budget can really compete with those made for millions of dollars, he replied, “no…yes…and absolutely. Allow me to explain.” And so he does in the interview below.

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Teacher sexual misconduct rampant in American schools, says AP

Monday, October 22, 2007

An Associated Press investigation published Sunday revealed findings of more than 2,500 cases of sexual misconduct by educators in the American educational system over a five year period.

The cases reported in the investigation ranged from the merely strange, with cases involving verbal abuse, to the barbarous, with cases involving molestation and rape.

Investigations suggest that many cases of sexual abuse are never reported, and those that are reported often do not lead to punishment for the offender. The cases do not always include enough evidence, and for this as well as other reasons the schools, courts, state governments, and federal governments cannot be sure that they are keeping sexual deviants out of teaching.

Certain academic studies estimate that only about ten percent of victimized children report sexual abuse of any kind to a person who can take action to help them. When sexual misconduct is reported, teachers, administrators and some parents frequently cannot, either subconsciously or consciously, recognize the warning signs of a crime.

After examining records in all 50 states and the District of Columbia, the AP found that 2,570 educators had their teaching licenses taken away, denied, surrendered voluntarily or restricted from the period of 2001 through 2005, all as a result of sexual misconduct allegations.

Minors were the victims in at least 1,801 of the cases, and more than 80 percent of those minors were students of the accused criminals. More than half of the educators who were disciplined by their state governments were consequently convicted of crimes related to the allegations of misconduct.

The cases that the AP found were those of all types of educators — teachers, school psychologists, and even principals and superintendents. The accused are often popular with students and parents, and are widely perceived as good teachers. In nearly 90 percent if the cases, the offenders are male. While certain educators were accused of sexual misconduct in school, others were cited for abuse that occurred after hours and did not always involve one of their own students. At least 446 of the cases uncovered by the AP involved educators with multiple victims.

A preponderance of cases involved teachers in public schools since many private schools do not require their teachers to be licensed and most private schools do not allow their disciplinary records to be publicly viewed.

The American Federation of Teachers (AFT) and the National Education Association (NEA), two large teaching unions, each decried sexual abuse while pinpointing the importance of considering educators’ rights.

“If there’s one incident of sexual misconduct between a teacher and a student that’s one too many,” Kathy Buzad of the AFT told the Associated Press.

“Students must be protected from sexual predators and abuse, and teachers must be protected from false accusations,” said NEA President Reg Weaver in a press release.

However, while the AP found attempts to stop particular offenders, it also discovered a firm resistance towards identifying and preventing abuse. In schools, fellow teachers often ignore the abuse or feel they cannot help. School administrators cut backdoor deals to sidestep lawsuits or bad press. And in state governments and Congress, lawmakers are weary to impose harsher punishments or any national policy in fear of harming an important profession.

For example, in the state of California some of the most sadistic sex abuse is flagged, but state law allows a multitude of offenses to remain confidential in disciplinary records, even when teachers are sentenced to imprisonment and become registered sex offenders.

The dearth of information is evidence of a system of disciplining teachers that, nationwide, is often cloaked in secrecy. It is difficult for states to share necessary information about those accused of misconduct and allows some to find classroom jobs in other states.

An additional problem is that while the National Association of State Directors of Teacher Education and Certification maintains a listing of educators who’ve been disciplined for any reason, it only shares this information with other state agencies. Also, many teachers do not appear on the list because they resign before losing their licenses.

“(Schools) might deal with it internally, suspending the person or having the person move on. So their license is never investigated,” says Charol Shakeshaft, an expert in educational sexual abuse who leads Virginia Commonwealth University‘s educational leadership department.

“There is the possibility that one of these people could move to another jurisdiction, most likely another state, and you wouldn’t be able to find out their history,” says Todd Spitzer, a Californian assemblyman, former prosecutor, and former high school English teacher.

Another disturbing trend is that cases of misconduct seem to be on the rise in many places. According to a New York State Education Department report, the number of “moral misconduct” accusations against educators in New York has doubled in five years. In 2005, 134 cases of “moral misconduct” were reported involving teachers and other school employees, as compared to just 70 cases in 2001. According to an overview of the cases, almost 75 percent of the “moral conduct” cases involved sexual acts or an improper relationship. In all, 485 misconduct cases occurred over the five year period in New York state.

The AP’s national analysis shows Texas and California with the most sexual misconduct cases, each with two to three times as many cases as New York. Florida proved about the same as New York.

Mary Green, a parent in Washington County who rallied against a teacher she suspected of misconduct, says the key to stopping the abuse is listening.

“If a child says such-and-such a person, teacher, coach or neighbor is `weird,’ the parent should not simply dismiss this comment, but have the child explain why the person is weird,” she said. “Often we simply shush them without finding out why the child feels that way. People tend to think it won’t happen to them.”

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Adding A Small Double Sink Vanity To Your Small Bathroom

Adding a Small Double Sink Vanity to your Small Bathroom

by

Julia Ritzenthaler

In the beginning of the design process of remodeling an existing bathroom, one of the first things to consider is the size of the space; what is going to fit and howif necessarycan I make the space appear larger and more user friendly. For instance, incorporating a double sink vanity, although typically a large piece, it can make a room appear larger. This is because they do come in narrow sizes and when using a double with nice cabinet space, it eliminates the need for other storage units in the room. The majority of the time, there is plenty of space you just need to use a bit of imagination and innovation. Employing a small double sink vanity for tight spaces can be a fun and challenging project to pursue.

[youtube]http://www.youtube.com/watch?v=1NA9XYLsaUM[/youtube]

Start by creating a plan of action. Tight interior spaces call for very careful planning. Having too many things in the room will make the room feel smaller and more closed in, for sure. This includes things like storage and shelving units, visible toiletries and appliances. Doing a bit of cleaning and clearing beforehand is about the easiest way to start planning your bathroom design. Take away products from beneath the sink. Jot down items you are using everyday as well as those you find have been sitting around for ages, throw the latter away. If you have items you have yet to use, go through them and discard anything with an expired date or that you haven’t used in more than six months. Now that you have cleared up your existing bathroom a bit, you now have a clearer picture of what you can do with the space. Start by measuring everything, the overall size of the room, the space between the top of the vanity and the ceiling, etc… Keep those numbers with you while you shop. Since you absolutely want a double bathroom vanity, prioritize that. Then move onto other furnishings in your bathroom. You’ll find that once you incorporate the new vanity, you really will no longer need that side table, or towel cabinet, or shelving unit. Once you remove items like this, you will find that space becomes much more open and clean feeling. Forget about lamps and go with small light fixtures that can be attached to the wall to save space. Next you can move on to bath mirrors. Your new vanity will probably have two separate sinks, but you may want to have one very large mirror that can accommodate both you and your spouse while you are using the sink. Mirrors can instantly create the illusion of space, which is why having a large vanity mirror might be advantageous. As you can see there are many ways to incorporate a double sink vanity for a small bathroom. All it takes is some creativity and ingenuity to rework the space. All will be well worth it if you push through with this interesting bathroom remodeling project. Copyright (c) 2009 Julia Ritzenthaler

Julia Ritzenthaler is Owner of boutique online furniture stores, http://www.UniqueVanities.com, http://www.UniqeMirrorsOnline.com, & http://www.UniqueLightFixture.com. For more information about

double bathroom vanity

and

double sink vanity

ideas, visit us online or email us with your questions at uniquevanities@msn.com.

Article Source:

ArticleRich.com

GWAR frontman Dave Brockie aka Oderus Urungus dies at age 50

Tuesday, March 25, 2014

Dave Brockie of rubber-costumed metal act GWAR was found dead in his Richmond, Virginia home late on Sunday. Better known by stage name Oderus Urungus, Brockie was 50.

Founder, singer, leader, and occasional bassist of GWAR, Brockie’s career stretches back to 1984. He and fellow Virginia Commonwealth University art students formed what they dubbed “Earth’s only openly extra-terrestrial rock band”, growing famous for satirical and obscene lyrical themes, and live shows featuring the defilement of effigies and plenty of fake blood.

Fellow founding member Don Drakulich, who still makes props and costumes for the rockers, said he was “very sad” and “shocked”. He said Brockie’s roommate found the corpse. GWAR members changed frequently and the band recovered from the sudden death of guitarist Cory “Flattus Maximus” Smoot during a 2011 tour, but the New York Daily News notes “it’s hard to envision their saga going further” after Brockie’s death.

The band ran with the backstory of crashing to “the most insignificant planet in the universe” 43 million years ago before creating humans by having sex with apes. Becoming encased with ice, the legend ran that upon thawing out in 1984 the members decided to form a band.

I am one of the blessed people that gets to do what I love to do for a living

Manager Jack Flanagan announced the death via GWAR’s website, adding a post-mortem will be conducted. “My main focus right now is to look after my band mates and his family” he said. Flanagan said another GWAR member found the body.

Brockie said in 2009 “I am one of the blessed people that gets to do what I love to do for a living.” GWAR received a Grammy nomination in 1993, with Phallus in Wonderland up for Best Longform Music Video.

Fellow Virginia rocker Randy Blythe, vocalist for Lamb of God, paid tribute online, writing on Instagram “When someone dies, a lot of the time people will say ‘Oh, he was a unique person, really one of a kind, a true original’ […] I can’t think of ANYONE even remotely like him.”

He never put much stock in ‘limits’

Blythe also took to Facebook. “Right now, if I were to truly honor Dave in the way HE would do it if it were ME that had died, I would make a completely tasteless joke about his death. But I do not have the stomach for that — Dave would, but not me. He never put much stock in ‘limits’.”

Ex-GWAR guitarist Steve Douglas said on Facebook “I have had a few bad days in my life but this one truly ranks right up there. […] you are gone and it is hurting very badly!” “I wish it was a joke” said another ex-member, Chris Bopst. “Everyone is in shock.”

Former bassist Mike Bishop paid tribute in an interview with Style Weekly. “Dave was one of the funniest, smartest, most creative and energetic persons I’ve known,” he said. “He was brash sometimes, always crass, irreverent, he was hilarious in every way. But he was also deeply intelligent and interested in life, history, politics and art.”

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Canadian government settles lawsuit over children ‘scooped’ out of indigenous communities

Saturday, October 7, 2017

The Canadian federal government of Justin Trudeau yesterday responded to a group of lawsuits by agreeing to pay C$750 million to the survivors of the “Sixties Scoop” program, in which 20,000 First Nations children were removed from their parents’ households and placed with non-indigenous foster or adoptive parents. The plaintiffs claimed that this caused them mental and emotional problems, in addition to the loss of their ancestral culture. Carolyn Bennett, Canada’s Crown-Indigenous Relations Minister, announced the agreement.

“I have great hope that because we’ve reached this plateau, this will never, ever happen in Canada again,” Marcia Brown Martel, now Chief of the Beaverhouse First Nation, said of the decision. Martel was removed from her home as many as ten times before 1972. She and her sister were among the original plaintiffs. From the 1960s to 1980s, some of the children were sent out of the country to the United States, Europe or New Zealand. Some of the plaintiffs say they were abused by their foster families and others do not. A separate settlement has been offered to the 150,000 children who were instead sent to institutions, such as boarding schools.

“There is also no dispute about the fact that great harm was done,” wrote Ontario Supreme Court Justice Edward P. Belobaba in a preliminary decision in February. “The ‘scooped’ children lost contact with their families. They lost their aboriginal language, culture and identity. Neither the children nor their foster or adoptive parents were given information about the children’s aboriginal heritage or about the various educational and other benefits that they were entitled to receive. The removed children vanished ‘with scarcely a trace.’?” He did concede that the founders of the program meant well, but major sources agree it was subject to considerable culture clash, with social workers removing children from situations that were later found not to be abusive or neglectful.

According to a lawyer for some of the plaintiffs, Jeffrey Wilson, this is the first time anyone has argued that the loss of a cultural identity in a lawsuit in a Western country: “No First Nations case yet to this day has asked the question as to whether or not the loss of identity is an actionable wrong. Aboriginal title to property has been litigated, aboriginal title to identity has not,” he told the The Guardian.

The First Nations people make up approximately four percent of Canada’s population, at about 1.4 million people, and they suffer disproportionately from poverty, violence, addiction and crime.

Canada is not the only country where native children were taken away from their families. From 1910 to 1970, the Australian government collected Aboriginal children, who came to be called the Stolen Generations, and relocated them to schools and other institutions far from their communities. In 1978, the United States passed the Indian Child Welfare Act to curtail similar actions toward Native American children.

Manitoba was the first of Canada’s provinces to apologize for the scoop program, in 2015. The federal government has also announced plans to make a public apology.

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Supporters of Myanmar’s Suu Kyi mark detained leader’s 62nd birthday

Tuesday, June 19, 2007

Aung San Suu Kyi, the detained leader of the National League for Democracy in Myanmar marked her 62nd birthday today, still under house arrest, where she has spent most of the past 17 years.

About 250 supporters met at the National League for Democracy (NLD) headquarters in Yangon, not far from Suu Kyi’s home, and held a rally calling for her release. Doves and balloons were released into the air, under the watchful eyes and video cameras of around 50 plainclothes police officers, who were stationed across the street.

The police force was augmented by a dozen truckloads of members of the Union Solidarity and Development Association, the political arm of the State Peace and Development, the junta that rules Myanmar.

“The doves symbolise peace. We also released colourful balloons, which rise like her prestige when they fill the sky,” NLD women’s wing leader Lai Lai was quoted as saying by Agence France Presse.

With the party marking marking Suu Kyi’s birthday as “Myanmar Women’s Day,” Lei Lei read out a statement at the ceremony, calling Suu Kyi “irreplaceable” and praising her “honesty, bravery and perseverance.”

Security was beefed up around Suu Kyi’s lakeside home on University Avenue, which is usually open to traffic during daytime, but is closed on significant anniversaries such as Suu Kyi’s birthday or the May 30 anniversary of her detention.

NLD supporters said police were also watching their homes.

“Plainclothes police circled around my house on their motorcycles last night until dawn,” Su Su Nway, 34, was quoted as saying by Agence France-Presse. She was arrested on May 15 with 60 others during a prayer rally for Suu Kyi in Yangon, and was released for health reasons on June 7. She said around 52 NLD supporters were still in custody.

Suu Kyi is generally barred from receiving visitors, so she spent the day alone. Except for her maid, a personal physician, a dentist and an eye specialist, the only other person to visit with Suu Kyi in the past year was United Nations Undersecretary-General for Political Affairs Ibrahim Gambari, whom she met for one hour last November at a government guest house.

Winner of the 1991 Nobel Peace Prize, Suu Kyi has been under house arrest for 11 of the past 17 years, continuously since 2003. Her National League for Democracy won a landslide election in 1990, but the military, which has ruled Myanmar since 1962, refused to honor the results. The country is also known as Burma, but the military government renamed it Myanmar in 1989.

Calls for Suu Kyi’s release have been issued by the NLD, various world bodies and other countries, but the pleadings have been met by no response from the generals.

“In our view, until their constitution is ratified, she will not be released,” Sann Aung, a Bangkok-based leader of the Burmese government-in-exile was quoted as saying by Reuters.

“They are worried that she will be a threat to the National Convention and the referendum,” he told Reuters, referring to the planned national referendum on a new constitution that is being written by the generals.

The Nation newspaper in Bangkok marked Suu Kyi’s birthday with an editorial, saying that sanctions against the Myanmar regime have been ineffective.

“The junta has earned huge amounts of foreign revenue from oil and gas exports, with prices jacked up many times over. With rich mineral resources, energy hungry countries have been attracted to Burma despite the repressive nature of the junta,” the editorial said, also making note of a recent deal that Russia has made to build nuclear reactor in Myanmar.

The paper also said Myanmar bodes ill for the 10-member Association of Southeast Asian Nations regional grouping.

“As long as Aung San Suu Kyi remains incarcerated, ASEAN’s reputation and the group’s international standing will be tarnished. Asean leaders have repeatedly appealed to the Burmese junta to free her, but to no avail … today, Burma is the black sheep of ASEAN. Without any current provisions for sanctions, Burma will remain as intransigent in the future as it is today.”

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Standard Operating Procedure changes at Camp Delta, Guantanamo Bay

Tuesday, December 4, 2007

In an investigation reported on first by Wikinews, Wikileaks today revealed another chapter in the story of the Standard Operations Procedure (SOP) manual for the Camp Delta facility at Guantanamo Bay. The latest documents they have received are the details of the 2004 copy of the manual signed off by Major General Geoffrey D. Miller of the U.S. Southern Command. This is following on from the earlier leaking of the 2003 version. Wikileaks passed this document to people they consider experts in the field to carry out an analysis trying to validate it. Following this, they set out to assess what had changed between 2003 and 2004; including attempts to link publicly known incidents with changes to the manual.

Wikinews obtained the document and did an in-depth analysis. The American Civil Liberties Union had previously made a request to view and obtain copies of the same document, but was denied access to them.

One of the first notable changes to the document relates to the detainees themselves. Previously they read the camp rules during admission processing. Rules are now posted around the camp in detainees’ languages. The English version of the rules is as follows:

  1. Comply with all rules and regulations. You are subject to disciplinary action if you disobey any rule or commit any act, disorder, or neglect that is prejudicial to good order and discipline.
  2. You must immediately obey all orders of U.S. personnel. Deliberate disobedience, resistance, or conduct of a mutinous or riotous nature will be dealt with by force. Be respectful of others. Derogatory comments toward camp personnel will not be tolerated.
  3. You may not have any articles that can be used as a weapon in your possession at any time. If a weapon is found in your possession, you will be severely punished. Gambling is strictly forbidden.
  4. Being truthful and compliance will be rewarded. Failure to comply will result in loss of privileges.
  5. All trash will be returned immediately to U.S. personnel when you are finished eating. All eating utensils must be returned after meals.
  6. No detainee may conduct or participate in any form of military drill, organized physical fitness, hand-to-hand combat, or martial arts style training.
  7. The camp commander will ensure adequate protection for all personnel. Any detainee who mistreats another detainee will be punished. Any detainee that fears his life is in danger, or fears physical injury at the hands of another person can report this to U.S. personnel at any time.
  8. Medical emergencies should be brought to the guards’ attention immediately.

Your decision whether or not to be truthful and comply will directly affect your quality of life while in this camp.

Of concern to groups such as Amnesty International who campaign for the camp’s closure, or Human Rights Watch concerned about prisoner handling under the prisoner of war aspects of the Geneva Convention, is the fact that policy for newly admitted detainees still allows for up to 4 weeks where access to the detainee by the International Committee of the Red Cross (ICRC) may be denied. In addition, guards are not to allow ICRC staff to pass mail to detainees.

A new process has been formed which allows guards to determine whether or not a detainee receives awards, or is punished. The form is called a GTMO Form 508-1 (pictured to the right). According to the manual, the form “is used to determine which rewards the detainee will lose or gain,” but “special rewards” can also be earned, outside of the process. One special reward is time allowed outside. Another special reward is a roll of toilet paper, but the detainee cannot share it with others. Doing so will result in “punishment” and confiscation of the roll. If the detainee already has a roll of toilet paper, he is not allowed to have another.

“Guards need to ensure that the detainee doesn’t receive additional toilet paper when the detainee already has it. The amount given to the detainee will be the same amount as normally distributed to the detainee,” states the manual.

No matter how bad a detainee may act, “haircuts will never be used as punitive action” against them, but they can have hair removed for health reasons. They can, however, be segregated from other detainees.

“If a detainee has committed an offense that requires segregation time, even if a segregation cell is not available, the detainee will receive a shave and a haircut for hygiene and medical reasons. If the detainee is IRFed, the haircut and shave will follow the decontamination process,” adds the manual. Barbers are also part of cell searches.

Despite these changes, a great deal of effort has gone into ensuring the furore over detainee abuse does not recur. Rules governing the use of pepper spray (Oleoresin Capsicum, or OC) appear at an earlier point in the manual with considerable expansion. Infractions such as spitting, throwing water at, or attempting to urinate on guards appear as explicitly listed cases where pepper spray may not be used. Extensive decontamination procedures are included in the document, including immediately calling for a medical check on any detainee exposed to pepper spray. This was not previously present.

As a counter to the clearer instructions on use of pepper spray, Wikileaks asserts that many of the stricter rules for guards (referred to as Military Police or MPs in the 2003 manual) aim to reduce fraternisation that may improve detainee morale and adversely influence any interrogation process. Guards are informed in the manual not to take personal mail and parcels within the detention blocks or at any other duty stations. All electronic devices except issued materiel are prohibited, and guards may face disciplinary action should they keep detainees apprised of current affairs or discuss issues in their personal lives.

Additional restrictions on the detainees’ chaplain are included in the revised document. Wikileaks speculated that many of these changes might have stemmed from the widely publicised case of James Yee. Captain Yee, a West Point graduate, served at the Guantanamo Bay base as a Muslim chaplain to the detainees and received two Distinguished Service medals for his work. Following discovery of a list of detainees and interrogators by U.S. Customs in Florida Yee was charged with sedition, aiding the enemy, spying, espionage, and failure to obey a general order. Eventually all charges were dropped with national security concerns being raised should evidence be released.

The most notable changes surrounding the role of the chaplain include its removal as a permanent position on the facility’s Library Working group and its exclusion from the decision process on appropriate detainee reading material. Wikileaks contacted lawyers representing detainees in the camp to perform their own analysis. Their opinion of the changes were that the library operation had been considerably tightened up. Duplicate books are required for the individual four camps to prevent covert use of books to communicate between camps. Periodicals, dictionaries, language instruction books, technology or medical update information, and geography were additions to the prohibited material. Instructions indicate such books must be returned to the source or donor.

The revised SOP manual makes considerable progress on documenting procedures, even those that are remote possibilities. A lengthy addition details rules to follow in the event of an escape or escape attempt. Laced throughout this procedure is an emphasis on having any such incident fully documented and – wherever possible – filmed. The procedure is explicit in how to recapture an escaped detainee with minimal use of force. One additional procedure covers the admission of ambulances to the main base area. A detailed security protocol to ensure only expected and authorised traffic gains access is included, as is a procedure streamlined to ensure the ambulance arrives on the scene as quickly as possible.

Unchanged from the 2003 manual is the set menu of four ready-to-eat meals (Meal, Ready-to-Eat or MRE) issued to detainees. However, additional steps are to be taken for “MRE Sanitization”; supply personnel must remove anything that can damage waste disposal systems— presumably a military term for toilets. Under normal camp conditions, detainees should be fed hot meals as opposed to MREs, but no details on the variety of menu are included.

Wikinews attempted to get feedback on this. US Southern Command passed a query on to Rick Haupt (Commander, U.S. Navy Director of Public Affairs, Joint Task Force at Guantanamo) who responded that “questions were forwarded along with a request to authenticate the leaked document; a response is pending.” At this time no response to emails has been received from the ICRC or Human Rights Watch.

The Pentagon has requested that the document be removed from Wikileaks because “information with the FOUO (For Official Use Only) label is not approved for release to the public.” They then state that the document can be “made available through a Freedom Of Information Act request through official channels.”

 This story has updates See US military confirms authenticity of Standard Operating Procedures for Guantanamo Bay 
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Your Firm Has A Story To Tell. It’s Your Job To Sell It!

Your Firm Has a Story to Tell. It’s Your Job to Sell It! by John MalesA business without a face will only serve to immerse your firm further in the deep sea of competition! We live in an experience economy. Firms are charged with creating an entirely memorable experience that customers wish to return to again and again. Your passion and purpose for being must be told to your customers and the world.Humans are emotionally driven and directed beings and will pay more and purchase more from those firms and individuals that hold both: mental and emotional real estate in the minds and heart of their customers.Research suggests that those brands that engage people emotionally and that differentiate themselves command prices 20% to 200% higher than competitors’ and sell in far higher volume. Want to be as sticky to your customer as Nordstrom’s, Starbuck’s or Target? The world’s most successful brands evoke an emotional response from the customer and have a great story to tell.Firms spend the majority of marketing dollars to create and then offer elaborate brand promises. These same firms don’t pay enough attention to delivering training that ensures these promises are translated into reality for the employees and ultimately for the customer.A timely research project at Baylor University is investigating how employee based branding effects brand equity. In a series of studies, Chris Pullig, Assistant Professor of Marketing, found that when employees find the brand they represent more attractive by fully understanding the firm’s story, they are ever more committed to deliver the brand’s promise. This commitment is positively related to job performance and ultimate customer satisfaction. This means that brand messages aimed at current and prospective employees may be equally important as the ones aimed at consumers in creating marketplace success.In summary, your firm’s unique story communicates your passion and engages your customers emotionally when told in a creative, endearing and thought provoking way. That story and its appeal to the customer can make you all the more attractive as they begin to develop a personal affinity with your firm. Your brand’s internal and external image cohesiveness is also a direct reflection of your ability to get your entire team to operate from the same playbook.The shared passion, purpose, vision, and core values that your team members hold will help them to communicate the brands story to current and prospective customers. It is the responsibility of your management team to translate the firm’s unique story into something exciting for them that will ultimately impact your customers.With more than 20 years experience in corporate turnaround environments, John Males brings expertise to clients in the areas of management, sales and negotiations. His customers include some of the world’s most successful firms and recognized brands. John can be reached at info@fathomtraining.com or fathomtraining.comArticle Source: eArticlesOnline.com

[youtube]http://www.youtube.com/watch?v=FauRPAit-OI[/youtube]